Sometimes, I get imposter syndrome. I look at all the wonderfully talented peers I have in the industry and I feel 1 inch tall. Today, I felt this as I trawled down my Instagram feed looking at the array of magnificent and perfectly posed photos of designs, paintings, people and places. And then I embarked on a challenge set by my wonderful business coach Lisa Johnson. It was simple – write yourself a bio, in third person and basically big yourself up. Be totally honest but don’t be ashamed to share your achievements and shout about why you are the best.
So I have. And here is why I am the best, enjoy:
Zoe Barker Design was founded in 2012 by Zoe McCarthy. Always focussed on artisan design of prints and pattern, Zoe’s services have evolved and now attract a loyal tribe of design-led brides and grooms worldwide. With a diverse working background in Graphic Design, Digital Textile Design and Fashion Design for top brands, independent studios and lovely individuals, Zoe is well equipped to offer an exciting solution to bespoke designs and commissions printed on an array of surfaces including fabrics, ceramics and paper. At the heart of Zoe’s aesthetics is her beautifully hand illustrated and hand painted artwork that sets the tone for what has become a very personalised design service with her signature style and exceptional quality.
Zoe has trained in the design industry at prestigious colleges and universities in the UK such as Chelsea College of Art & Design, University of the Arts London and Winchester School of Art. Achieving a Foundation Degree, BA (Hons) and an MA in Digital Textile Design and Fashion Design has enabled her to establish a niche offering to clients looking for a quirky alternative to traditional design and illustration for their Wedding Day and beyond. Zoe was at the forefront of the digital textiles movement and is a specialist in her chosen discipline. Featuring in many publications and winning awards for her stunning floral silk designs, Zoe has been able to marry her love of all things hand drawn with her elite skills in digital design to successfully build a studio offering bespoke wedding design and more.
As well as reaching Masters level in her studies, Zoe also teaches as an Associate Lecturer in Design and Fashion at a Hampshire University. As a business owner Zoe is able to share industry experience and professional practice with young adults that will soon be entering the industry. To do so effectively and at the best of her ability Zoe has completed a Fellowship of Higher Education qualification and will be undertaking a PGC in 2019. This will enhance her skills in teaching further whilst building confidence, trust and respect from students, peers, clients and industry leaders.
Over the past decade, Zoe’s work has been featured in books, magazines, blogs and more and has been sold on fashion and homeware products in top stores across the UK and the US. Now, with a young family and oodles of passion for art, design and fashion, Zoe strives to deliver the best and most beautiful of hand illustrated and painted commissions to her wonderful clients.
Zoe has commissioned artwork for a long list of clients that include fashion retail brands, homeware ranges and corporate clients. Having worked with individuals and large corporations Zoe has exceptional knowledge of all aspects of project management and print. The fulfilment of varied project briefs is achieved through channelled creativity and sound business acumen.
With such a busy lifestyle, centred around the pretty and the wonderful things in life, Zoe appreciates the importance of aesthetics and the impact it has on our wellbeing. With this in mind she brings design that packs a punch in the sustainability and mindfulness stakes too. With attention to detail, quality finishes, stunning design aesthetics and exceptional service Zoe’s design work certainly doesn’t cut corners.
Zoe creates bespoke wedding stationery and hand drawn invitation designs for brides and grooms both nationally and internationally. Zoe’s couples often get married in London or Hampshire. Contact Zoe for more information on bespoke commissions.